Hypercompetition, customer-value competition, and the new role of market research

by Kurt Matzler, Franz Bailom
Published 2009-07-01

Patterns in Management Research: An Analysis of US American, European and German Approaches

by Kurt Matzler, Birgit Renzl
Published 2005-03-01

Spoiled for Choice: Consumer Confusion in Internet-Based Mass Customization

by Kurt Matzler, Martin Waiguny, Johann Füller
Published 2007-09-01

The Value - Brand Trust - Brand Loyalty Chain: An Analysis of Some Moderating Variables

by Kurt Matzler, Sonja Grabner-Krauter, Sonja Bidmon
Published 2006-06-01

Integrating brand and marketing perspectives in M&A

by Florian Andreas Bauer, Kurt Matzler, Claudia Wille
Published 2012-12-01

The Relationship Between Personality Traits (Extraversion And Neuroticism), Emotions and Customer Self-Satisfaction

by Kurt Matzler, Rita Faullant, Birgit Renzl, Verena Leiter
Published 2005-11-01

Open innovation in small and micro enterprises

by Katja Hutter, Julia Hautz, Karina Repke, Kurt Matzler
Published 2013-04-01

The CEO's Attitude Towards the Shareholder Value and the Stakeholder Model. A Comparison Between the Continental European and the Anglo-Saxon Perspective

by Christian Stadler, Kurt Matzler, Hans Hinterhuber, Birgit Renzl
Published 2006-10-01

Avatar based innovation: how avatars experience co-creation projects in second life

by Kurt Matzler, Johann Füller, Thomas Kohler, Daniel Stieger
Published 2011-06-01

Customer satisfaction management: Exploring temporal changes in nonlinearities in satisfaction formation of skiers

by Kurt Matzler, Josef Mazanec, Andreas Strobl, Karin Teichmann
Published 2021-06-01

Crowdsourcing strategy: how openness changes strategy work

by Kurt Matzler, Johann Füller, Katja Hutter, Julia Hautz, Daniel Stieger
Published 2016-09-01

Open innovation in SMEs: a case study of a regional open innovation platform

by Wolfgang Kathan, Kurt Matzler, Johann Füller, Julia Hautz, Katja Hutter
Published 2014-04-01

Converting Browser to Buyers: An approach to measure and increase conversion rates in retailing

by Kurt Matzler, Todd A. Mooradian, Lawrence Ring, Alexander Linder, Franz Bailom
Published 2010-04-01