Are We Practicing What We Preach? Perspectives on Public Relations Evaluation from Practitioners
The Public Relations Society of America and the Institute for Public Relations have entire sections of their organizational websites dedicated to public relations evaluation and measurement. Additionally, there are books and articles that discuss measurement techniques, what to measure, why measu...
| Main Authors: | , , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Insitute for Public Relations
2011-07-01
|
| Series: | Public Relations Journal |
| Online Access: | https://prjournal.instituteforpr.org/wp-content/uploads/2011GranthamVieiraTrinchero.pdf |