Analysing customers profitability via contribution margin: a study in a business sector of medium size furniture located in Serra Gaúcha.
In today's competitive market, knowing the profitability of each customer is a key part to the success of a company, but to reach, this percentage, you need to adopt some procedures. This study shows procedures to be followed for the determination and analysis of profitability of major customer...
| Main Authors: | , |
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| Format: | Article |
| Language: | Portuguese |
| Published: |
Centro Federal de Educação Tecnológica Celso Suckow da Fonseca
2015-05-01
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| Series: | Revista Produção e Desenvolvimento |
| Subjects: | |
| Online Access: | http://revistas.cefet-rj.br/index.php/producaoedesenvolvimento/article/view/61 |