Pengembangan Agrowisata Berbasis Ketahanan Pangan Melalui Strategi Komunikasi Pemasaran di Desa Serang Purbalingga

Pengembangan Agrowisata Berbasis Ketahanan Pangan Melalui Strategi Komunikasi Pemasaran di Desa Serang Purbalingga

The study aims to analyze the developing agrotourism based on food security through marketing communications strategy. The research method used Participatory Rural Apprasial, data was collected through interviews, observation, documentation and focus group discussion with interactive analysis and SW...

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Bibliographic Details
Main Authors: Adhi Iman Sulaiman, Bambang Kuncoro, Endang Dwi Sulistyoningsih, Hikmah Nuraeni, Fatmah Siti Djawahir
Format: Article
Language:English
Published: Universitas Semarang 2017-01-01
Series:Jurnal the Messenger
Subjects:
Ecotourism
Food Security
Local Knowledge
Marketing Communication
Empowerment
Online Access:http://journals.usm.ac.id/index.php/the-messenger/article/view/423

Internet

http://journals.usm.ac.id/index.php/the-messenger/article/view/423

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