SOCIAL AND PUBLIC SERVICE MARKETING : A STUDY OF SWADESHI MARKETING OF PATANJALI AYURVEDA
Patanjali Ayurved's entry into FMCG have threatened existing players in all categories. Patanjali had started in 1997 as a small pharmacy in Haridwar and was in corporated as a company in 2006 to produce personal care, food and beverage products through company-owned outlets. It has expanded fr...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
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Srusti Academy of Management
2018-06-01
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| Series: | Srusti Management Review |
| Subjects: | |
| Online Access: | http://www.srustimanagementreview.ac.in/paperfile/413704752_8%20SOCIAL%20AND%20PUBLIC%20SERVICE%20MARKETING.pdf |