BASES OF MARKETING IN ECOLOGICAL AND INNOVATIVE DEVELOPMENT OF ECONOMICS OF IMPRESSIONS

• Main Authors: О. В. Садченко, Н. І. Хумарова
• Format: Article
• Language: English
• Published: Odesa I. I. Mechnykov National University 2019-12-01
• Series: Ринкова економіка: сучасна теорія і практика управління
• Subjects: економіка вражень; маркетинг; цінність товарів та услуг; еколого-інноваційний простір; маркетинг товарів / послуг вражень; рентні оцінки; політика маркетингу-вражень
• Online Access: http://rinek.onu.edu.ua/article/view/183625

The article discusses the theoretical and methodological foundations of marketing the values of goods and services of the economy of impressions in the ecological and innovation space. The main directions of the marketing-impression policy are investigated, which should be determined, on the one hand, to comprehensively take into account consumer desires regarding the properties of the goods / services offered, and on the other, to enhance its competitiveness. The principles of marketing services-impressions are considered. Two directions of development of marketing of the economy of impressions are proposed. The main objectives of marketing services from experience are defined.