BASES OF MARKETING IN ECOLOGICAL AND INNOVATIVE DEVELOPMENT OF ECONOMICS OF IMPRESSIONS
The article discusses the theoretical and methodological foundations of marketing the values of goods and services of the economy of impressions in the ecological and innovation space. The main directions of the marketing-impression policy are investigated, which should be determined, on the one han...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Odesa I. I. Mechnykov National University
2019-12-01
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| Series: | Ринкова економіка: сучасна теорія і практика управління |
| Subjects: | |
| Online Access: | http://rinek.onu.edu.ua/article/view/183625 |