THE MARKET ORIENTATION AND PERFORMANCE RELATIONSHIP: THE EMPIRICAL LINK IN PRIVATE UNIVERSITIES

THE MARKET ORIENTATION AND PERFORMANCE RELATIONSHIP: THE EMPIRICAL LINK IN PRIVATE UNIVERSITIES

This study examines the empirical link between three dimensions of market orientation, namely, stu­dent orientation, competitor orientation and inter-functional coordination, and overall private uni­ver­sity per­formance in Kopertis X. It was based on an empirical investigation of private universiti...

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Bibliographic Details
Main Author: Sefnedi Sefnedi
Format: Article
Language:English
Published: Petra Christian University 2017-03-01
Series:Jurnal Manajemen dan Wirausaha
Subjects:
Market orientation
private university
performance.
Online Access:http://puslit2.petra.ac.id/ejournal/index.php/man/article/view/20264

Internet

http://puslit2.petra.ac.id/ejournal/index.php/man/article/view/20264

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