Domain name as a function of identity and public relations of companies operating on the internet

Internet presence and online reputation are important elements in the presentation and external communication of a company. This process begins by registering a domain name and an Internet domain. The company launches an extensive Internet campaign aiming to establish communication with global Inter...

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Bibliographic Details
Main Author: Lazarević Jovana
Format: Article
Language:English
Published: Communication Direction Institute, Novi Sad & University of Belgrade - Faculty of Political Sciences, Belgrade 2017-01-01
Series:CM. Communication and Media
Subjects:
Online Access:https://scindeks-clanci.ceon.rs/data/pdf/2466-541X/2017/2466-541X1739083L.pdf