The Evolution of the UK Wine Market: From Niche to Mass-Market Appeal
This article is an historic narrative account of the emergence of the mass-market wine category in the UK in the post-World War II era. The role of the former vertically-integrated brewing industry in the early stages of development is described from the perspective of both their distributional effe...
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| Format: | Article |
| Language: | English |
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MDPI AG
2018-11-01
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| Series: | Beverages |
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| Online Access: | https://www.mdpi.com/2306-5710/4/4/87 |