Branding a Memorable: Case Study on Residivist Streetwear Bandung

The trust issue occurred toward the former prisoners made it difficult for them to return to society. Based on this issue, an effort was made to counter the stereotypes developed in the community. Unlike other clothing businesses, Residivist Streetwear has a unique concept, which manifested in the d...

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Bibliographic Details
Main Authors: Safiratul Zakiyah, Yulianti Yulianti
Format: Article
Language:Indonesian
Published: Universitas Islam Bandung 2020-06-01
Series:MediaTor
Subjects:
Online Access:https://ejournal.unisba.ac.id/index.php/mediator/article/view/5209