PRODUCT PLACEMENT ‒ CITY PLACEMENT AS A FORM OF URBAN SPACE PROMOTION
The paper presents product placement and especially city placement as one of the urban space promotion directly linked with the environment communication. Product placement, and thus places in film and television have already been widely known. An increasing number of local governments are interest...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Publishing House of Rzeszow University of Technology
2016-06-01
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| Series: | Modern Management Review |
| Subjects: | |
| Online Access: | http://doi.prz.edu.pl/pl/pdf/zim/222 |