Prawne aspekty wykorzystania wizerunku sportowca w świetle działań marketingowych = Legal aspects of athletes' image rights usage in the light of marketing activities
Westfal Krzysztof M. Prawne aspekty wykorzystania wizerunku sportowca w świetle działań marketingowych = Legal aspects of athletes' image rights usage in the light of marketing activities. Journal of Education, Health and Sport. 2016;6(6):69-85. eISSN 2391-8306. DOI http://dx.doi.org/10.6084/m9...
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Format: | Article |
Language: | English |
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Kazimierz Wielki University
2016-06-01
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Series: | Journal of Education, Health and Sport |
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Online Access: | http://www.ojs.ukw.edu.pl/index.php/johs/article/view/3558 |