The Role of Religiosity on Fashion Store Patronage Intention of Muslim Consumers in Indonesia
Religiosity covers all aspects of human life values. Consumer decision-making in Muslim product purchase needs to involve religiosity. Muslim fashion is increasingly popular and becomes a potential business for fashion entrepreneurs in Indonesia. This condition evokes a dilemma for the consumers as...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
SAGE Publishing
2020-05-01
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| Series: | SAGE Open |
| Online Access: | https://doi.org/10.1177/2158244020927035 |