Visual decisions in the analysis of customers online shopping behavior
The analysis of the online customer shopping behavior is an important task nowadays, which allows maximizing the efficiency of advertising campaigns and increasing the return of investment for advertisers. The analysis results of online customer shopping behavior are usually reviewed and understood...
Main Authors: | Julija Pragarauskaitė, Gintautas Dzemyda |
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Format: | Article |
Language: | English |
Published: |
Vilnius University Press
2019-08-01
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Series: | Nonlinear Analysis |
Subjects: | |
Online Access: | http://www.journals.vu.lt/nonlinear-analysis/article/view/14061 |
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