Visual decisions in the analysis of customers online shopping behavior

The analysis of the online customer shopping behavior is an important task nowadays, which allows maximizing the efficiency of advertising campaigns and increasing the return of investment for advertisers. The analysis results of online customer shopping behavior are usually reviewed and understood...

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Bibliographic Details
Main Authors: Julija Pragarauskaitė, Gintautas Dzemyda
Format: Article
Language:English
Published: Vilnius University Press 2019-08-01
Series:Nonlinear Analysis
Subjects:
Online Access:http://www.journals.vu.lt/nonlinear-analysis/article/view/14061