CONSUMER BEHAVIOUR TOWARDS SUSTAINABLE BUSINESS PRACTICES: INSIGHTS FROM BABY BOOMERS AND X, Y, Z GENERATIONAL SEGMENTS

CONSUMER BEHAVIOUR TOWARDS SUSTAINABLE BUSINESS PRACTICES: INSIGHTS FROM BABY BOOMERS AND X, Y, Z GENERATIONAL SEGMENTS

This study aims to explore generational differences in consumer attitudes towards sustainable busi-ness practices of hospitality and tourism firms. The empirical study adopts a quantitative research meth-odology based on survey data collection technique using a self-administered questionna...

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Bibliographic Details
Main Author: A.S. Kenebayeva
Format: Article
Language:English
Published: Al-Farabi Kazakh National University 2020-12-01
Series:Хабаршысы. Экономика сериясы
Subjects:
consumer behavior
consumer attitudes
sustainability-oriented business initiatives
baby boomers
x
y
z generations.
Online Access:https://be.kaznu.kz/index.php/math/article/view/2243/2112

Internet

https://be.kaznu.kz/index.php/math/article/view/2243/2112

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