IN THE MAZE OF E-COMMERCE. ONLINE TRADE DEFINING VARIABLES IN ROMANIA

The number of those articles dealing with the issue of online trade is significant both at international and national level. Among the main identified themes addressed in this present article are the following: (a). the characteristics that define the segment of those who purchase via the Internet,...

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Bibliographic Details
Main Authors: Erika KULCSÁR, Sándor TÉGLÁS
Format: Article
Language:English
Published: Universitaria Press Craiova 2017-05-01
Series:Management & Marketing
Subjects:
Online Access:http://www.mnmk.ro/documents/2017_01/8-8-1-17.pdf