Branding in the Post-truth News era: A Social Media Hegemony in Zimbabwe Tourism Brand Equity Modelling.
The study was premised on understanding the basis of Zimbabwe tourism brand ascendancy particularly looking at the role of social media in improving positive publicity in a world dominated by post news falsification. This was achieved through comparing social media and other types of media namely tr...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
AfricaJournals
2019-02-01
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| Series: | African Journal of Hospitality, Tourism and Leisure |
| Subjects: | |
| Online Access: | https://www.ajhtl.com/uploads/7/1/6/3/7163688/article_14_vol_8_2__2019.pdf |