The Cinema Chains’ Loyalty Programs: Experience of Usage

Due to the growing demand for entertainment services in Ukraine and the world, the film industry continues its development and the market of film demonstrators is growing rapidly. Cinema chains are gaining customers, competing both with related entertainment establishments and among themselves, whic...

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Bibliographic Details
Main Author: Shtanova Alona L.
Format: Article
Language:English
Published: Research Centre of Industrial Problems of Development of NAS of Ukraine 2020-03-01
Series:Bìznes Inform
Subjects:
Online Access:https://www.business-inform.net/export_pdf/business-inform-2020-3_0-pages-469_475.pdf