Creativity and innovation in achieving success in traditional cake businesses

Many factors influence the success of a business, either internal or external factors. This study aims to examine the interrelationship of internal factors in the form of creativity and innovation to the success of the businesses of traditional cake. Using quantitative methods, data was collected th...

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Bibliographic Details
Main Authors: Shofia Amin, Indra Jaya
Format: Article
Language:English
Published: Master Program in Economics, Graduate Program of Universitas Jambi 2019-03-01
Series:Jurnal Perspektif Pembiayaan dan Pembangunan Daerah
Subjects:
Online Access:https://online-journal.unja.ac.id/JES/article/view/6395