The Antecedents of Customer Satisfaction and Customer- Company Identification in Enhancing Halal Restaurant Loyalty: Halal Company Identity Perspective
This study elucidates Halal company identity to predict both customer satisfaction and customer-company identification and the resultant impact on Halal restaurant loyalty. The data analysis used CFA and SEM with a total sample of 347 Halal favourite restaurant customers in Indonesia. The results sh...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Technological University Dublin
2021-04-01
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| Series: | International Journal of Religious Tourism and Pilgrimage |
| Subjects: | |
| Online Access: | https://arrow.tudublin.ie/ijrtp/vol9/iss1/8 |