The Influence Of Reference Group And Perceived Quality Toward Purchase Decision Of Decorative Cosmetics For Lips Without The Halal Label

The Influence Of Reference Group And Perceived Quality Toward Purchase Decision Of Decorative Cosmetics For Lips Without The Halal Label

The purpose of this research is to find out the influence of reference group and perceived quality toward purchase decisions of decorative cosmetics for lips without the halal label. The sample amount of 255 female students at Faculty of Psychology UIN Jakarta which were taken with non probability s...

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Bibliographic Details
Main Authors: Sausan Fauziya, Ikhwan Lutfi
Format: Article
Language:English
Published: Fakultas Psikologi UIN Syarif Hidayatullah Jakarta 2019-03-01
Series:Tazkiya
Subjects:
purchase decision, reference group, perceived quality
Online Access:http://journal.uinjkt.ac.id/index.php/tazkiya/article/view/8411

Internet

http://journal.uinjkt.ac.id/index.php/tazkiya/article/view/8411

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