Moderation of Personal Relations on Sustainable Competitive Advantages, Customer Relationship Management, and Marketing Performance: Study on small scale business of Leather Products Marketers in East Java
<p>The research approach is quantitative, explanatory. The research analytical unit is a trader of leather industrial products as a small business presentation totaling 65,086 population. The sample of research is the trader who at the same time become the business owner of 398 respondents. Th...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
EconJournals
2017-10-01
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| Series: | International Review of Management and Marketing |
| Online Access: | https://www.econjournals.com/index.php/irmm/article/view/5135 |