How Whatsapp Changes the Way Business Work?

• Main Authors: Remziye Terkan, Serra Inci Celebi
• Format: Article
• Language: English
• Published: EconJournals 2020-10-01
• Series: International Review of Management and Marketing
• Online Access: https://econjournals.com/index.php/irmm/article/view/10769

<p>Using a focus group and a pre-test, this study validates a scale for measuring the motivations, uses and gratifications for WhatsApp, which comprises of dimensions: communication, privacy, credibility, and miscellaneous activities. Workplace WhatsApp usage motivations consists of two dimensions namely, working, planning, &amp; coordination and speed, convenience, &amp; practicality. After the focus group and the pre-test, 455 participants were included in a survey to understand a connection between work performance and WhatsApp usage. The results were discussed in terms of uses and gratifications.</p><p><strong>Keywords: </strong>WhatsApp motivations, work performance, uses and gratifications.</p><p><strong>JEL Classifications: </strong>D83, L25</p><p>DOI: <a href="https://doi.org/10.32479/irmm.10769">https://doi.org/10.32479/irmm.10769</a></p>