Social Marketing: Historical Approach and Contemporary Challenges
In a moment when social issues are increasing in relevance is important to summarize social marketing contributions to marketing and society discussions. There are still some misunderstandings among social marketing and other terminologies that might difficult the comprehension. Thus, is necessary t...
| Main Authors: | , |
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| Format: | Article |
| Language: | Portuguese |
| Published: |
Universidade Nove de Julho
2014-08-01
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| Series: | REMark: Revista Brasileira de Marketing |
| Subjects: | |
| Online Access: | http://www.revistabrasileiramarketing.org/ojs-2.2.4/index.php/remark/article/view/2728 |