An integrated framework for customer loyalty in the hotel sector
This study explores the impact of the antecedents (i.e., service quality, image, trust, perceived value and customer satisfaction) on customer loyalty in the hotel sector. A total of 361 valid responses from a survey conducted in Albania were received. Data were analyzed using exploratory and confir...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
University in Belgrade
2019-05-01
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| Series: | Serbian Journal of Management |
| Subjects: | |
| Online Access: | http://aseestant.ceon.rs/index.php/sjm/article/view/18253/pdf |