An Experimental Test of the Persuasive Effect of Source Similarity in Narrative and Nonnarrative Health Blogs

An Experimental Test of the Persuasive Effect of Source Similarity in Narrative and Nonnarrative Health Blogs

BackgroundBlogs, or websites containing online personal journals, are a form of popular personal communication with immense potential for health promotion. ObjectiveNarratives are stories with a beginning, middle, and end that provide information about the charact...

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Bibliographic Details
Main Author:	Lu, Amy Shirong
Format:	Article
Language:	English
Published:	JMIR Publications 2013-07-01
Series:	Journal of Medical Internet Research
Online Access:	http://www.jmir.org/2013/7/e142/

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