An Experimental Test of the Persuasive Effect of Source Similarity in Narrative and Nonnarrative Health Blogs
BackgroundBlogs, or websites containing online personal journals, are a form of popular personal communication with immense potential for health promotion. ObjectiveNarratives are stories with a beginning, middle, and end that provide information about the charact...
| Main Author: | |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
JMIR Publications
2013-07-01
|
| Series: | Journal of Medical Internet Research |
| Online Access: | http://www.jmir.org/2013/7/e142/ |