Customer Knowledge Management as a Success Driver for Business in Mobile Sector of Pakistan
In this study, we reviewed the existing literature on customer knowledge management, paying special attention to the analytical and methodological studies, to define six success factors for assessing a company’s customer knowledge management strategy. To assess these success factors, we opted to con...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
EconJournals
2017-03-01
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| Series: | International Review of Management and Marketing |
| Subjects: | |
| Online Access: | https://dergipark.org.tr/tr/pub/irmm/issue/32094/355395?publisher=http-www-cag-edu-tr-ilhan-ozturk |