Protection of personal information: An experiment involving data value chains and the use of personal information for marketing purposes in South Africa

South Africa enacted the Protection of Personal Information Act 4 of 2013 (POPI) in an effort to curb the misuse of customers’ personal information by organisations. The aim of this research was to establish whether the South African insurance industry is adhering to certain prescripts of POPI, focu...

Full description

Bibliographic Details
Main Authors: Benson Zenda, Ruthea Vorster, Adéle Da Veiga
Format: Article
Language:English
Published: South African Institute of Computer Scientists and Information Technologists 2020-03-01
Series:South African Computer Journal
Online Access:https://sacj.cs.uct.ac.za/index.php/sacj/article/view/712