Analysis of Green Marketing Mix Factors On Hotel Industry (Study on Sintesa Peninsula Hotel Manado; Discovery Kartika Plaza Denpasar; Hyatt Regency Yogyakarta; Grand Melia Jakarta)
<p>The tourism and hotel sectors generally have the potential to have a negative impact on the environment, welfare and socio-culture of local communities, especially if the construction of these hotels does not follow the green building architecture. This study aims to identify and analyze th...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
EconJournals
2019-01-01
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| Series: | International Review of Management and Marketing |
| Online Access: | https://www.econjournals.com/index.php/irmm/article/view/7116 |