Using Bayesian network and AHP method as a marketing approach tools in defining tourists’ preferences
Marketing approach is associated to market conditions and achieving long term profitability of a company by satisfying consumers’ needs. This approach in tourism does not have to be related only to promoting one touristic destination, but is associated to relation between travel agency and its clien...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
University of Novi Sad
2012-04-01
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| Series: | Turizam |
| Subjects: | |
| Online Access: | http://www.dgt.uns.ac.rs/turizam/arhiva/vol_1601_2.pdf |