FEATURES PROMOTION OF HOTEL SERVICES WITH THE USING MODERN MARKETING METHODS

The arguments proving necessity of promotion of hotel services with the using innovative marketing trends. The carrying out of evaluation key marketing strategies in hospitality industry. The most creative approaches in the marketing policy of the hotel enterprise are allocated.

Bibliographic Details
Main Authors: V. Kolobkova, D. Suvorova
Format: Article
Language:Russian
Published: Publishing House of the State University of Management 2019-02-01
Series:Вестник университета
Subjects:
Online Access:https://guuvest.elpub.ru/jour/article/view/671