the effect of THE social media ON young consumers' consumption expenditure

the effect of THE social media ON young consumers' consumption expenditure

Consumers carry mobile devices with them anytime, anywhere. So companieshave to develop new marketing channels to reach their customers. Especiallyseeing the intense interest in social media by young people, marketers add thesocial media applications to their marketing...

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Bibliographic Details
Main Authors: Fatma Çakır, Mesut Çakır, Oya Eru
Format: Article
Language:English
Published: Social Sciences Research Society 2013-07-01
Series:International Journal of Social Sciences and Humanity Studies
Online Access:http://www.sobiad.org/eJOURNALS/journal_IJSS/arhieves/IJSS_2013_2/fatma_cakir.pdf

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