the effect of THE social media ON young consumers' consumption expenditure
Consumers carry mobile devices with them anytime, anywhere. So companieshave to develop new marketing channels to reach their customers. Especiallyseeing the intense interest in social media by young people, marketers add thesocial media applications to their marketing...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Social Sciences Research Society
2013-07-01
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| Series: | International Journal of Social Sciences and Humanity Studies |
| Online Access: | http://www.sobiad.org/eJOURNALS/journal_IJSS/arhieves/IJSS_2013_2/fatma_cakir.pdf |
| Summary: | Consumers carry mobile devices with them anytime, anywhere. So companieshave to develop new marketing channels to reach their customers. Especiallyseeing the intense interest in social media by young people, marketers add thesocial media applications to their marketing strategies.Consumers who follow spotlight developments, technological developments andfashion are young consumers. Also young people arethe consumers who are themost interested in mobile technologies too. For that reason, the purpose of thisstudy is to identify the effect of the mobile social media on young consumers'consumption expenditure. For this purpose, a questionnaire was administered touniversity students. The results were analyzed withSPSS software. |
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| ISSN: | 1309-8063 1309-8063 |