A Study on Construction of Brand Image for Cultural Tourism Based on Visual Grammar --- Taking the Brand Image of “Mystery” of Xiangxi as an Example
With the deep integration development of culture and tourism, cultural tourism brand has become an important factor of core competitiveness. As the brand of cultural tourism of Xiangxi Tujia and Miao Autonomous Prefecture (hereafter referred to as Xiangxi), “Mystery” represents the core value of Xia...
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| Format: | Article |
| Language: | English |
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EDP Sciences
2019-01-01
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| Series: | ITM Web of Conferences |
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| Online Access: | https://www.itm-conferences.org/articles/itmconf/pdf/2019/02/itmconf_icicci2018_03003.pdf |