Does Similarity Matter? The Impact of User Similarity on Online Collaborative Shopping
Online group buying is increasingly recognized as an important model of online commerce; however, research examining the antecedents of group buying remains limited. Drawing on the stimulus-organism-response framework and the social exchange theory, this study proposes an integrated model to explore...
| Main Authors: | , , , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
IEEE
2020-01-01
|
| Series: | IEEE Access |
| Subjects: | |
| Online Access: | https://ieeexplore.ieee.org/document/8941093/ |