Factors of Service Quality that affect Student Loyalty and Their Intentions to Recommend School: a study in the public education sector

This study developed a theoretical-empirical essay with 1550 high school students from public schools in the Paraíba. The objective was to evaluate the impact of quality of the educational service about intentions in recommending to third parties and fidelity of the students, as well as to what exte...

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Bibliographic Details
Main Authors: Evadio Pereira Filho, Miguel Eduardo Moreno Añez
Format: Article
Language:Portuguese
Published: Universidade Federal de Santa Catarina 2019-04-01
Series:Revista de Ciências da Administração : RCA
Subjects:
Online Access:https://periodicos.ufsc.br/index.php/adm/article/view/50548