Analysis of Customers’ Reactions to E-Commerce Companies Using Instagram Data

Analysis of Customers’ Reactions to E-Commerce Companies Using Instagram Data

The aim of this study is to develop a web application that supports decision-making processes on subjects—such as customer relations management, marketing, and stock management—with data such as posts, comments, and likes from Instagram to four e-commerce companies. In this context, the data obtaine...

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Bibliographic Details
Main Author: Ekin Akkol
Format: Article
Language:English
Published: MDPI AG 2021-03-01
Series:Proceedings
Subjects:
social media analysis
web application
sentiment analysis
customer relationship management
emoji
Online Access:https://www.mdpi.com/2504-3900/74/1/12
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spelling doaj-80a41bae011942d1a57df461008ab2d12021-03-10T00:00:04ZengMDPI AGProceedings2504-39002021-03-0174121210.3390/proceedings2021074012Analysis of Customers’ Reactions to E-Commerce Companies Using Instagram DataEkin Akkol0Department of Management Information Systems, Izmir Bakircay University, Izmir 35665, TurkeyThe aim of this study is to develop a web application that supports decision-making processes on subjects—such as customer relations management, marketing, and stock management—with data such as posts, comments, and likes from Instagram to four e-commerce companies. In this context, the data obtained from the Instagram accounts of e-commerce companies were recorded in a database after the pre-processing and classification stages. A web application has been developed that can support managers in their decision-making processes at operational, tactical, and strategic decision-making levels by visualizing the data recorded in the database.https://www.mdpi.com/2504-3900/74/1/12social media analysisweb applicationsentiment analysiscustomer relationship managementemoji
collection DOAJ
language English
format Article
sources DOAJ
author Ekin Akkol
spellingShingle Ekin Akkol
Analysis of Customers’ Reactions to E-Commerce Companies Using Instagram Data
Proceedings
social media analysis
web application
sentiment analysis
customer relationship management
emoji
author_facet Ekin Akkol
author_sort Ekin Akkol
title Analysis of Customers’ Reactions to E-Commerce Companies Using Instagram Data
title_short Analysis of Customers’ Reactions to E-Commerce Companies Using Instagram Data
title_full Analysis of Customers’ Reactions to E-Commerce Companies Using Instagram Data
title_fullStr Analysis of Customers’ Reactions to E-Commerce Companies Using Instagram Data
title_full_unstemmed Analysis of Customers’ Reactions to E-Commerce Companies Using Instagram Data
title_sort analysis of customers’ reactions to e-commerce companies using instagram data
publisher MDPI AG
series Proceedings
issn 2504-3900
publishDate 2021-03-01
description The aim of this study is to develop a web application that supports decision-making processes on subjects—such as customer relations management, marketing, and stock management—with data such as posts, comments, and likes from Instagram to four e-commerce companies. In this context, the data obtained from the Instagram accounts of e-commerce companies were recorded in a database after the pre-processing and classification stages. A web application has been developed that can support managers in their decision-making processes at operational, tactical, and strategic decision-making levels by visualizing the data recorded in the database.
topic social media analysis
web application
sentiment analysis
customer relationship management
emoji
url https://www.mdpi.com/2504-3900/74/1/12
work_keys_str_mv AT ekinakkol analysisofcustomersreactionstoecommercecompaniesusinginstagramdata
_version_ 1724227378983469056

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