The win back of lost consumers

Loss of consumers represents a growing problem for businesses. The high level of competition in the market, a large number of offered products and services, and information that are available at every step, allow consumers to easily make the decision to leave the company and go to the competition. T...

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Bibliographic Details
Main Authors: Zelenović Jelena, Kovač-Žnideršić Ružica
Format: Article
Language:English
Published: University of Novi Sad - Faculty of Economics, Subotica 2016-01-01
Series:Anali Ekonomskog fakulteta u Subotici
Subjects:
Online Access:https://scindeks-clanci.ceon.rs/data/pdf/0350-2120/2016/0350-21201635061Z.pdf