PENGARUH PRODUCT, PRICE, PLACE, PROMOTION, DAN PHYSICAL EVIDENCE TERHADAP KEPUTUSAN PEMBELIAN
This study aimed to analyze the influence of Product, Price, Place, Promotion, and Physical Evidence on the consumers’ buying interest and Personal Factors as an intervening variable. The sampling technique used was simple random sampling that the sampling process in which every person has the same...
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| Format: | Article |
| Language: | Indonesian |
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Universitas Sarjanawiyata Tamansiswa Yogyakarta
2017-06-01
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| Series: | Upajiwa Dewantara: Jurnal Ekonomi, Bisnis dan Manajemen Daulat Rakyat |
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| Online Access: | http://jurnal.ustjogja.ac.id/index.php/upajiwa/article/view/939/pdf |