The Effect of Dynamic Pricing on Holiday Purchase Intentions: Moderated Mediation Role of Perceived Risk
This study targets to measure the effect of dynamic pricing offers on the purchase intentions of consumers for a winter holiday by taking into consideration a moderated mediator role of perceived risk on this effect. The study employs an experimental design with discount level and timing of the offe...
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| Format: | Article |
| Language: | English |
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Akdeniz University Tourism Faculty
2019-05-01
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| Series: | Advances in Hospitality and Tourism Research |
| Subjects: | |
| Online Access: | http://dergipark.org.tr/ahtr/issue/45580/508933?publisher=akdeniz |