The Brand of Service Quality and Word of Mouth Marketing in Tourism: The Opportunity of Army Barracks
Different cities have different features. They have huge investments, looking for more tourists to raise the return on investment. Word of mouth communication is one of the cheapest and the most valuable ways to develop tourism that has attracted attention of many scholars. Military personnel can...
| Main Authors: | , , |
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| Format: | Article |
| Language: | fas |
| Published: |
Allameh Tabataba'i University Press
2015-10-01
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| Series: | Muṭāli̒āt-i Mudīriyyat-i Gardishgarī |
| Subjects: | |
| Online Access: | http://tms.atu.ac.ir/article_3895_f44abeb0573ea8a43c536673bccfabe0.pdf |