Store brands: shelf space in different categories and retail chains
This paper analyses if the shelf space occupied by store brands in the points of sale is excessive confirming the national brands manufacturers’ opinions. Data were collected from 40 product categories in 55 retail stores. We draw conclusions about the existence of differences among product categori...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Universidad del País Vasco (UPV/EHU)
2009-06-01
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| Series: | Management Letters/Cuadernos de Gestión |
| Subjects: | |
| Online Access: | http://www.ehu.es/cuadernosdegestion/revista/index.php/en/published-issues?y=2009&v=9&n=1&o=5 |