Business Model Innovation of IT-Enabled Customer Participating in Value Co-Creation Based on the Affordance Theory: A Case Study

Business Model Innovation of IT-Enabled Customer Participating in Value Co-Creation Based on the Affordance Theory: A Case Study

This study uses the structured–pragmatics–situational case study approach to explore the intrinsic mechanism of enterprise digital enablement using affordance theory and how traditional enterprises enable customers to participate in value co-creation through information technology, then realize busi...

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Bibliographic Details
Main Authors: Yanli Guo, Yi Zhu, Jianbin Chen
Format: Article
Language:English
Published: MDPI AG 2021-05-01
Series:Sustainability
Subjects:
business model innovation
value co-creation
IT enablement
affordance
Online Access:https://www.mdpi.com/2071-1050/13/10/5753

Internet

https://www.mdpi.com/2071-1050/13/10/5753

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