Operational strategies influencing small and medium enterprises (SMEs) into creative economy businesses

This research aimed to test the relationship and impact of operational strategies that influence the development of small and medium enterprises (SMEs) into creative economy businesses by using questionnaires as a tool for collecting data from 196 Thai SMEs entrepreneurs. The statistics used for dat...

Full description

Bibliographic Details
Main Author: Potjanajaruwit Pisit
Format: Article
Language:English
Published: EDP Sciences 2021-01-01
Series:E3S Web of Conferences
Online Access:https://www.e3s-conferences.org/articles/e3sconf/pdf/2021/20/e3sconf_emmft2020_10017.pdf