Choosing the right strategy for hotel international expansion
Modern business environment creates new trends, not only on a global level but also on the level of individual enterprises. The accent used to be on the internationalization of production processes and sale of raw materials and final goods, however the internationalization of services is gaining on...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
University of Kragujevac, Faculty of Hotel Management and Tourism in Vrnjačka Banja
2013-12-01
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| Series: | Mенаџмент у хотелијерству и туризму |
| Subjects: | |
| Online Access: | http://www.hit-vb.kg.ac.rs/htmanagement/index.php/HITM/article/view/107/87 |