Una visión interdisciplinar de comunicación: semiótica y negociación
* The present paper is the result of refletion about semiotic studies by Algirdas Julien Greimas, as a tool to identify the deep structure when analising the content of negotiation, in order to the negotiator make decisions in conflict situations. Firstly, it is going to approach Greimas’ theory and...
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| Format: | Article |
| Language: | English |
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Universidad de La Laguna
1999-01-01
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| Series: | Revista Latina de Comunicación Social |
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| Online Access: | http://www.ull.es/publicaciones/latina/a1999c/142brasil/clea.pdf |