The Dimensions of Pet-Owner Loyalty and the Relationship with Communication, Trust, Commitment and Perceived Value

Loyalty is one of the greatest intangible assets that any organization can possess and improving client loyalty is a primary marketing goal that can have a significant financial impact on any business. This quantitative study examined the mediating role of communication on the relationship between s...

Full description

Bibliographic Details
Main Author: Bryan R. Brown
Format: Article
Language:English
Published: MDPI AG 2018-11-01
Series:Veterinary Sciences
Subjects:
Online Access:https://www.mdpi.com/2306-7381/5/4/95